Marketing & Promotions Strategy
Marketing Strategy
Setting Business Vision and Mission, Recognizing Market Needs, Providing Better Decision Support, Strengthening Competitive Advantage, Optimizing Resource Utilization, Managing Business Risk, Increasing Marketing Efficiency, Supporting Growth and Expansion, Building Better Relationships with Customers, Increasing Party Satisfaction Related, Conducting Systematic Performance Evaluations
Brand Identity
Differentiate from Competitors, Create Brand Recognition, Build Credibility and Trust, Communicate Brand Values and Mission, Increase Customer Loyalty, Support Marketing Strategy, Facilitate Market Expansion, Add Company Value, Increase Employee Unity and Morale, Improve Purchasing Decisions
Integrated Media Mix
Online/Digital Media Activations
Increasing Brand Awareness, Engagement with Audience, Driving Traffic to Websites, Increasing Sales and Conversions, Obtaining Data and Insight, Developing Customer Loyalty, Increasing Marketing Campaign Effectiveness, Strengthening Brand Image, Generating Quality Leads, Adapting and Responding to Market Changes, Cost-Effective Marketing, Building Online Communities
On Air Radio Broadcast
Wide Reach, Affordability, Mobile Presence, Content Diversity, Interactivity, Trust, High Recall, Flexibility in Targeting, Effective for Local Campaigns, Continuity, so that Even though digital media continues to develop, on air radio remains an important part of the media mix for many companies because of its ability to reach a wide, affordable and engaged audience.
KMNR also owns 107.3 Karavan FM, Solo, which is currently in the process of being re-born and soon in a few months will be on air with fresh content!
"KINI.Solo" Lifestyle Media Online
The Beauty Of Solo, The Beauty of You!
Out Of Home Advertising
Wide Reach, Building Brand Awareness, Engagement and Attention, Effective Local Targeting, Constant Presence, Support for Other Campaigns, Creative Flexibility, Influence on Purchasing Decisions, Effective for Specific Target Demographics, and Innovation in Technology
Off Air/Below The Line Activities
More Specific Targeting, More Personalized Interactions, Increasing Local Brand Awareness, Increasing Customer Trust and Loyalty, More Accurate Performance Measurement, Flexibility in Budget Expenditures, Strengthening Sales, Presenting Products Directly in the Market, Overcoming Tough Competition, Increasing Brand Awareness The Central One
Production House/Content Creator
Creativity and Expertise, Equipment and Technology, Deep Knowledge of the Industry, Experience and Reliability, Specialization in Certain Types of Content, Production and Logistics Arrangement, Budget Optimization, Experience Marketing, Ability to adapt to Digital Developments, Increased Professionalism and Reputation